Some ammo for job-hunting -- and client-seeking -- CFA charterholders

Employers--and potential investment management clients--don't understand why they should hire a CFA charterholder instead of a non-charterholder. That's the lament of some job-hunting and client-seeking colleagues of mine in the Boston Security Analysts Society.

"Fund managers with CFAs take fewer risks than those with MBAs, study says," an article by Ian McGugan in Canada's The National Post, provides one reason for choosing a CFA charterholder. Charterholders are going to take fewer risks in portfolios compared to MBAs.

"This result is surprising and may have something to do with the ethics instruction that is part of the CFA course but not most MBA programs," writes McGugan.

This newspaper article is based on research by Oguzhan C. Dincer of Illinois State University, Russell B. Gregory of Allen Massey University - Department of Commerce, and Hany A. Shawky of SUNY at Albany - School of Business and Center for Institutional Investment Management.

You can download "Are You Smarter than a CFA'er?"  from the SSRN website, where registration may be required. 

Thank you, Matthew Andrade, member of the Calgary CFA Society, for bringing the National Post article to my attention!
____________________
Susan B. Weiner, CFA
If you're struggling to pump out a steady flow of good blog posts, check out my five-week teleclass for financial advisors, "How to Write Blog Posts People Will Read," and sign up for my free monthly
Copyright 2010 by Susan B. Weiner All rights reserved

Use movement and description in your writing: A tip from Francis Flaherty

Good nonfiction needs both movement and description, says Francis Flaherty, author of The Elements of Story.

One technique he suggests for incorporating both is writing

..."right-branching" sentences which offer up a big dose of action in the beginning so that the writer can branch out into static descriptions in the later, righthand clauses. ("The boat smashed into the pier, both because San Francisco's famous fog blinded the captain, and because the two night watchmen had decided to warm up with some run below decks.") --p. 78

____________________
Susan B. Weiner, CFA
If you're struggling to pump out a steady flow of good blog posts, check out my five-week teleclass for financial advisors, "How to Write Blog Posts People Will Read," and sign up for my free monthly e-newsletter.
Copyright 2010 by Susan B. Weiner All rights reserved

"You" can help your job hunting "thank you"

Which "thank you" are you more likely to read? The note that opens with 1) "Thank you for meeting with me" or 2) "Your company's disciplined approach to..."?

Number 1 makes me yawn. "Another lame thank you note," I say to myself, although I'm impressed the writer bothered to write when so many people don't.

Number 2 makes me think, "Hey, this person listened to me! They're writing about one of my company's key messages."

Recruiters and career counselors tell job hunters their communications should focus on the company that they're pitching instead of on themselves. One way to achieve this is to start your "thank you" note with the words "you" or "your," and then convey your appreciation later.

A friend tried a variation on this when requesting an informational interview from a senior executive. He opened by citing an article that had quoted the exec. "You said '...' in this article, which interested me because...' " He got the interview.

The power of "you" isn't just for job hunters. It boosts the power of most communications--blogs, brochures, articles, websites, white papers, and more. Try it and see!


Related posts
*  Which topic should you discuss in your client email's first paragraph?
*  Your mail has three seconds to grab your reader's attention
* To "dear" or not to "dear" in your email

____________________
Susan B. Weiner, CFA
If you're struggling to pump out a steady flow of good blog posts, check out my five-week teleclass for financial advisors, "How to Write Blog Posts People Will Read," and sign up for my free monthly e-newsletter.
Copyright 2010 by Susan B. Weiner All rights reserved

Moldy websites hurt your SEO, but blogging can help

Your website needs regular infusions of fresh content to help potential clients find you.

That's one of the lessons I took away from "Things that can hurt your website's ranking" in The Boston Globe on Jan. 24. The author advised against "Building your website but letting it molder for months without updates," if you'd like your website to show up in searches.  

If you blog regularly on your website, that counts as an update. The same thing applies if you add your regular newsletters to your site. If you blog somewhere other than your website, consider feeding your blog to your website, as I've done on my Investment Writing website. I also regularly add my monthly newsletter and occasionally update my portfolio of writing samples and other website pages.

By the way, while I couldn't find a link to the website ranking article that I quote above, I believe it appeared as a sidebar to Scott Kirsner's "In Web world, a successful marketing effort means gaining inside track on searches."

What about YOU? Have you found that updating your website regularly has improved your online search rankings?
____________________
Susan B. Weiner, CFA
If you're struggling to pump out a steady flow of good blog posts, check out my five-week teleclass for financial advisors, "How to Write Blog Posts People Will Read," and sign up for my free monthly e-newsletter.
Copyright 2010 by Susan B. Weiner All rights reserved

Five-Week Writing Teleclass for Financial Advisors: "How to Write Blog Posts People Will Read"

Blogging has become a "must" for many independent and fee-only financial advisors. It's a great way to connect with current and potential clients. Blogging also helps drive traffic to your website and cement your reputation as a leader in your field. But many advisors struggle to crank out a steady flow of compelling blog posts. That's why you need to enroll in "How to Write Blog Posts People Will Read," my NEW five-week teleclass for financial advisors.

You will learn how to
o  Generate and refine ideas for blog posts that will engage your readers
o  Organize your thoughts before you write, so you can write more quickly and effectively
o  Edit your writing, so it's reader-friendly and appealing
                    
The inaugural class will be offered exclusively to my newsletter subscribers and to clients. Participants in the initial class will receive a 50% discount in return for participating fully and providing detailed feedback.

When you participate fully in this class, you'll end up with one polished blog post--and a process you can follow to generate many more.
 
How you'll get there
o Small class--limited to 12 advisors--so you can participate, not just listen passively. Research shows that people learn best when they act on new information.
o Classes will meet on five successive Thursdays--Feb. 25, March 4, March 11, March 18 and March 25-- on a teleconference call from 1:00 p.m.-2:00 p.m. Eastern Time
o Convenience because you can dial into the weekly phone calls from anywhere--and classes are recorded, in case you can't attend "live"
o Guidance through a step-by-step process of writing blog posts, including
      o  Generating blog post topics
      o  Organizing your thoughts before you write
      o  Positioning your blog post to appeal to readers
      o  Editing your posts to boost their reader-friendliness      
o  "Hands on" practice through completing your weekly homework assignments
o  Resources for the future because you can download
      o  Class recordings
      o  Class handouts
      o  E-booklet
o Feedback from a seasoned financial writer-editor whose clients range from the country's largest asset managers to solo professionals to trade and retail publications

Register Now!

TESTIMONIALS
What advisors say about other workshops by Susan Weiner, CFA
o "I found this presentation very helpful because it focused on key elements to being an influential but understandable advisor."
o  "Susan's presentation brought to life the benefits of better writing."
o  "Great tips for jump starting my client communications"
o  "Susan's presentation made me want to go back to my office and juice up my emails and letters."
 
DO YOU HAVE QUESTIONS?
Contact Susan at learn@investmentwriting.com or 617-969-4509.

Register Now!
____________________
Susan B. Weiner, CFA
Check out my website at www.InvestmentWriting.com or sign up for my free monthly e-newsletter.
Copyright 2010 by Susan B. Weiner All rights reserved

"Stiglitz: U.S. Economy Will Falter without More Stimulus" in Advisor Perspectives

The U.S. government has botched its handling of the economy, according to Nobel Prize-winning economist Joseph Stiglitz. He explained how the U.S. created the global recession – and how we can get out of it – in a public presentation on his new book, Freefall: America, Free Markets, and the Sinking of the World Economy, at the Brattle Theatre in Cambridge, Mass., on January 25. 

Continue reading my article on Joseph Stiglitz on AdvisorPerspectives.com.


By the way, a reader asked "What about the contribution to the financial crisis of the repeal of the Glass-Steagall Act and the activities of politicians who encouraged reckless lending?" Stiglitz agrees that they also contributed. In fact, as a member of the Clinton administration, he fought Glass-Steagall's repeal.
____________________
Susan B. Weiner, CFA
If you're struggling to pump out a steady flow of good blog posts, check out my five-week teleclass for financial advisors, "How to Write Blog Posts People Will Read," and sign up for my free monthly e-newsletter.
Copyright 2010 by Susan B. Weiner All rights reserved

To GIPS or not to GIPS in your presentations

Must every presentation you give include the seemingly endless GIPS disclosures if your investment management firm claims GIPS compliance? For answers, I turned to Dave Spaulding,  president of The Spaulding Group and author of the Investment Performance Guy blog.

The short answer is "It depends." When you hand someone a document containing performance data, you should either include the relevant GIPS disclosures or make sure that you've provided the disclosures during the past 12 months. There's no exception to this rule. 

However, you've got more leeway when you make a live, in-person presentation to prospects or clients. You can't mislead your audience. But you don't need to include all of your GIPS data and disclosures in your live presentation. The keys are to
•    Provide enough information that your viewers understand what they're seeing
•    Label as "supplementary" any performance information that is neither required  nor recommended
•    Hand your audience members a hard copy of your GIPS presentation
 
If you follow these rules, your presentations can focus on what you and your audience care most about. By the way, Dave's presentation to the Boston Security Analysts Society on fixed income attribution was one of the top-drawing posts on my blog in 2009, so I thank him for helping to grow my audience.


Related posts
•   What does GIPS verification mean?
•   A quant's guide to detecting a future Madoff
•   Top five tips for investment performance advertising
•  SEC update to CFA Institute's GIPS conference
 
____________________
Susan B. Weiner, CFA
If you're struggling to pump out a steady flow of good blog posts, check out my five-week teleclass for financial advisors, "How to Write Blog Posts People Will Read," and sign up for my free monthly e-newsletter.
Copyright 2010 by Susan B. Weiner All rights reserved