What you're missing if you don't blog

Financial planners who don't blog are missing out on a great opportunity to connect with prospective clients, according to "Social media in financial planning -- the sweet spot and the sweet gap." Why? Because many of your most desirable prospects read blogs.



On the other hand, if you do blog, you're in a minority. Apparently fewer than 1% of financial planners blog, according to research from Kahuna Content.


Thanks to Bill Winterberg for bringing this information to my attention.

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Susan B. Weiner, CFA
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Copyright 2009 by Susan B. Weiner All rights reserved