Must an article about how to prevent another Flash Crash be difficult to understand?Not if you use plain English, as Floyd Norris did in "Time for Regulators to Impose Order in the Markets," his May 14 column in The New York Times.
Here's Norris' first sentence:
"If your machine makes a mistake that the dumbest human would never make, then maybe you don’t have a very good machine."
Even a child can understand Norris' lead sentence. Norris created an image in my mind that made it easier for me to follow the rest of his column about the changes he believes are needed for the New York Stock Exchange.
The next time you write an investment or financial article, try to use plain language to introduce your topic. Your readers will thank you.
Related posts
* Financial writers clinic: Lessons from Floyd Norris of The New York Times
* Vary your paragraph length like New York Times columnist Floyd Norris
* Financial writers clinic: Rhythm can help you
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Copyright 2010 by Susan B. Weiner All rights reserved
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