July 2011 on the Investment Writing Blog

Here are the links to posts you missed on the new investment blog:

• Pat Allen, a great resource for tracking asset managers’ social media
• White paper tactic: Advise prospects on how to choose a product or service
• Reader challenge: Rewrite this sentence to make it more powerful
• No batteries required: My favorite blogging technique
• My process for writing your financial white paper
• Participate TODAY! It’s Brag About Your Blog Day–Financial Advisor Edition
• Independent vs. wirehouse approach to social media
• Effective content marketing for financial technology companies
• Poll: How well do your clients know YOU?

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Copyright 2012 by Susan B. Weiner All rights reserved