"Relevant and useful content earns trust. And trust sells."

"Relevant and useful content earns trust. And trust sells."


I love this tag line from Bob Leonard's Bolen Communications.

It reminded me of why newsletters are so powerful. Why? Because newsletters that convey a sense of who you are--and that provide relevant and useful content--build trust. And trust sells, just as Bob Leonard says in his tag line. 


Another thing about newsletters. The importance of building trust through relevant, useful content argues against putting a lot of promotional copy in your newsletter. Sales writing may interfere with your building your relationship with your audience.

  
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Susan B. Weiner, CFA
Investment Writing
Writing that's an investment in your success

Check out my website at www.InvestmentWriting.com or sign up for my free monthly e-newsletter.