Somebody was on the ball in Northwestern Mutual's marketing department or ad agency. I like their new ad, which I spotted in yesterday's Wall Street Journal. You can view the complete ad on Northwestern's website.
I like this ad because it
* Plays off a timely topic as well as people's emotions
* Is written in a conversational tone, without any 10 dollar words or extensive compliance disclosures
Nice job!
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Copyright 2010 by Susan B. Weiner All rights reserved
